Brent Council Gives Green Light to Transformative Mixed-Use Development

After a long and complex journey, we are thrilled to announce that our major mixed-use development (26,677 sqm) at Staples Corner has received a resolution to grant planning permission from Brent Council.

This project, developed in collaboration with TODD Architects for our clients AMAFHH Investments, represents the first major development to receive approval in response to the newly adopted Staples Corner Growth Area Masterplan.

At the heart of the development is a striking 22-storey hotel tower adorned with an elegant aluminium exo-skeleton, set to become an iconic landmark along Edgware Road, creating a new gateway to London for visitors entering via the M1 and A5 corridors, as well as the Midland railway line.

Key components of the development include:

  • 4,858 sqm of flexible workspace

  • A 210-bed hotel with facilities such as a café/restaurant, gym, health spa, and swimming pool

  • A conference centre with two halls and shared lobby/reception areas

  • A community hall of 1,133 sqm

  • Internal servicing area (including vehicle turntable) supported by two-level basement parking

  • Outdoor amenity spaces, including a podium terrace, sky garden, and two private terraces, providing a combined area of 1,391 sqm

  • Infrastructure and public realm enhancements

Contour Planning managed the planning process, coordinating a team of twenty different consultants, and engaging with the London Borough of Brent and other key stakeholders. We also prepared several supporting technical reports, including the Planning Statement, Design & Access Statement, and Site Management & Operation Strategy.

What makes this project particularly rewarding is that it has taken 10 years to convert AMAFHH’s aspiration for the site, which initially faced numerous hurdles (reflecting the then policy position that only supported like-for-like replacement of the existing industrial floorspace), into a policy-compliant development. This development has increased the floorspace on the site fourfold and can now act as a catalyst for the wider regeneration of Staples Corner, providing some of the community infrastructure needed to support the Council’s aspirations for this growth area.

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New National Planning Policy Framework (NPPF) Published

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Deptford Planning Permission Granted